The Damage Report
The Damage Report
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Target PLUMMETS In Stunning Boycott Downfall After Trump Shift Backfires Spectacularly

Posted

May 24, 2025

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Target sales and stock plunges deeper after the company announces the rest of the year is only going to get worse after it's decision to cave to Donald Trump's demands to rollback DEI initiatives and programs sparks colossal consumer boycott in addition to Trump's recent tariff chaos. John Iadarola breaks it down on The Damage Report. Leave a comment with your thoughts below!

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Target Sales Tumble As Retail Giant Warns Of More Trouble Ahead

"NEW YORK (AP) — Sales at Target fell more than expected in the first quarter, and the retailer warned they will slip for all of 2025 year as its customers, worried over the impact of tariffs and the economy, pull back on spending.

Target also said that customer boycotts have also done some damage during the latest quarter. The company scaled back many diversity, equity and inclusion initiatives in January after they came under attack by conservative activists and the White House. Target’s retreat created another backlash, with more customers angered by the retailer’s reduction of LGBTQ+-themed merchandise for Pride Month in June of 2023.

Shares fell 3% before the opening bell Wednesday.

Sales fell 2.8% to $23.85 billion in the quarter, and that was short of the $24.23 billion Wall Street expected, according to FactSet. Sales are also down from the $24.53 billion the company reported during the same period last year."

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Guests & Subjects Covered

Donald Trump'sJohn IadarolaThe Damage Report LeaveNEW YORK APWhite House TargetsPride MonthWednesday SalesWall Street

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