The Damage Report
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Conservatives COLLAPSE Into Madness In Dove Boycott Meltdown Over This Ad

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July 5, 2025

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Conservatives completely fall apart in a bigoted meltdown over this recent ad by the Dove company and calls for a boycott. John Iadarola and Jayar Jackson break it down on The Damage Report. Leave a comment with your thoughts below!

Read more here:

Dove advert featuring trans woman using intensive repair conditioner sends bigots spiralling

"Right-wingers are up in arms over a hair-care advert that featured a trans woman.

One Million Moms, a division of the American Family Association that claims to “fight against indecency,” has accused personal-care brand Dove of “pushing a sinful lifestyle on to viewers and glamorising the transgender lifestyle choice”.

The six-second advert, which featured the tagline “The Dove you love. Reimagined,” showed the trans model playing with her hair to highlight the before and after effect of using Dove’s “intensive repair” products.

A spokesperson for One Million Moms urged “Dove to cancel woke commercials immediately”, misgendered the model, and criticised the company for portraying “perverted behaviour”. They described the inclusion of trans women in adverts as “extremely dangerous,” and launched a petition to boycott the brand."

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Guests & Subjects Covered

John IadarolaJayar JacksonThe Damage Report LeaveOne Million MomsAmerican Family AssociationThe DoveDragon SquadFollow The Damage Report

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Conservatives COLLAPSE Into Madness In Dove Boycott Meltdown Over This Ad · The Damage Report · Sentinel