December 31, 2025
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6:08Now PlayingKristi Noem's attempts to get more ICE recruits after numbers continue to fall short are exposed as an internal document reveals new plans to spend over $100 million on a targeted campaign to get gun lovers and military enthusiasts to join through influencers, podcasts and UFC fight attendance. John Iadarola and Sharon Reed break it down on The Damage Report. Leave a comment with your thoughts below!
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ICE plans $100 million ‘wartime recruitment’ push targeting gun shows, military fans for hires
"U.S. Immigration and Customs Enforcement officials are planning to spend $100 million over a one-year period to recruit gun rights supporters and military enthusiasts through online influencers and a geo-targeted advertising campaign, part of what the agency called a “wartime recruitment” strategy it said was critical to hiring thousands of new deportation officers nationwide, according to an internal document reviewed by The Washington Post.
The spending would help President Donald Trump’s mass-deportation agenda dominate media networks and recruitment channels, including through ads targeting people who have attended UFC fights, listened to patriotic podcasts or shown an interest in guns and tactical gear, according to a 30-page document distributed among officials this summer detailing ICE’s “surge hiring marketing strategy.”"
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