The Damage Report
The Damage Report
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Backlash ERUPTS Against Barnes & Noble CEO After Unimaginable Declaration

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May 24, 2026

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Public backlash erupts after Barnes & Noble CEO Jame Daunt gives outrageous response on having "no problem" with selling AI-written books. John Iadarola and Brett Erlich break it down on The Damage Report. Leave a comment with your thoughts below!

Read more here:

Barnes & Noble CEO OK selling AIwritten books, under one condition

"Barnes & Noble may soon be stocking books not written by humans.

Namely, it could add books written by artificial intelligence to its shelves. CEO James Daunt told TODAY's Jenna Bush Hager in a May 18 interview that he would have "no problem" selling AI-written books in the chain's more than 800 locations nationwide, but under one condition: transparency.

“Yes, I have actually no problem selling any book, as long as it doesn’t masquerade or pretend to be something that it isn’t, and that it has an essential quality to it, and that the customer, the reader, wants it,” Daunt said. The key, he said, is to ensure there is "clarity" behind who the author is and if they're, well, a real person."

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Guests & Subjects Covered

Noble CEO Jame DauntJohn IadarolaBrett ErlichThe Damage Report LeaveNoble CEO OKCEO James DauntTODAY's Jenna Bush HagerYes I

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