September 30, 2015
213
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"ig-spending Super PACs are getting a terrible deal on campaign ads.
When candidates buy TV ads for themselves, federal regulations (not to mention scruples) often limit how much the station can charge. For outside groups, though, it’s open season. “Who’s going to go weeping for the Super PAC that gets gouged?” says Elizabeth Wilner of research firm Kantar Media. Right now Super PACs might pay triple what candidates do for the same airtime. As the election heats up, it may be 10 times standard rates, Wilner says."
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