December 13, 2017
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14:21Now PlayingHelp us cover the political revolution
In the early days of Anthony Clark’s campaign for Congress, the special education teacher and military veteran spent most of his free time knocking on doors in Illinois’ 7th Congressional district. Unlike most Democratic candidates who canvass in the age of data-driven everything, Clark didn't know whether the people in those houses leaned Clinton or Sanders in 2016, or even if they were Democrats or Republicans. He had no idea, in fact, whether they’d ever cast a vote in their entire lives.
That information and more—down to who put up lawn signs for which candidate in the primary—lives in VoteBuilder, a database managed by the Democratic National Committee. VoteBuilder has become the central nervous system of every Democratic campaign, housing years of information on just about every contact the party has ever made with every voter. Developed through a partnership between the DNC and a company called NGP VAN, the tool gives campaigns the inside track on potential donors, volunteers, or voters out of a pool of thousands or, in the case of a presidential election, millions of people."
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