The Logical Leftist
@logicallyleftist·273K subscribers·15.5K videos
Dodge Co-opts 'Radical Socialist' To Sell Trucks
Posted
February 5, 2018
Views
1,927
Likes
102
Comments
17
Engagement
6.18%
February 5, 2018
1,927
102
17
6.18%
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10:11Now PlayingHelp us cover the political revolution
"Ram tried to use a Martin Luther King Jr. speech to sell trucks in a Super Bowl advertisement on Sunday.
The minute-long ad features a clip of King’s “Drum Major Instinct” sermon, which he delivered 50 years ago on Feb. 4, 1968. The audio plays over dramatic shots of athletes training, soldiers reuniting with families and kids learning in classrooms.
“If you want to be important, wonderful. If you want to be recognized, wonderful. If you want to be great, wonderful,” King’s voice says. “But recognize that he who is greatest among you shall be your servant. That’s a new definition of greatness.”
Just after the words “a new definition of greatness,” a Ram truck comes coursing through mud and water in loving slo-mo, and it becomes clear what this video is actually about.
The ad ends with a still that reads, “Built to serve: Ram.” "
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