Toys R Us Goes Bankrupt, Blames Millennials

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Millennials are not like their parents.

Typically defined as those born from 1981 to 1996, millennials are more racially diverse and more college-educated and marry later than previous generations. Millennial women are also increasingly delaying parenthood or forgoing it altogether, as reflected by the US's declining fertility rate. Fertility hit a record low in 2016, bringing the rate among women ages 15 to 44 to 62 births per 1,000 women.

Many economists are wringing their hands about what this means for the US economy, since economic growth is harder when people don't have children.

Some say the US is at risk of becoming "a demographic time bomb," with fertility rates falling at a time when longevity is increasing. Japan — where 2017 marked a 118-year low for fertility at the same time people were living longer than ever before — is regarded as the poster child for this phenomenon.

Retailers, particularly ones that target newborns and children, are taking notice. The most recent example is Toys R Us, which wrote in its 2017 annual filing that the declining US birth rate could be hurting sales. "

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