The Logical Leftist
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Target Killed DEI to Please Trump. It Cost Them $12 Billion
Posted
June 30, 2026
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9:18Now PlayingIn January 2025, Target gutted its diversity, equity, and inclusion programs to fall in line with the Trump administration. It called it good business.
Eighteen months later the stock has been cut roughly in half, the boycott, founded by Dr. Nekima Levy Armstrong, Monique Cullars-Doty, and Jaylani Hussein is credited with around $12 billion in lost shareholder value, and the New York State pension fund just voted no-confidence in CEO Brian Cornell as chairman.
This is what happens when a corporation bets against its own customers — and the customers win.
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