Walmart’s private label to ditch synthetic dyes

In a major step to make their private brands simpler, Walmart will take all its private brand food items to a synthetic dye-free level, along with removing 30 other undesirable additives.

This change will take place over the coming year, the press release stated, and is one of the largest private brand reformulations in retail history.

These private brand food items include Great Value, Marketside, Freshness Guaranteed, and bettergoods.

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