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How a Home Stager Transforms Unsellable New York Apartments

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October 28, 2025

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The home stager Jason Saft sells unsellable apartments in New York City. He estimates that he has helped to move more than $3 billion of real estate in the past two decades. “He’s a magician,” a broker said. Watch to see how he transformed three listings, and read Alexandra Schwartz’s profile of him newyorker.com.

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How a Home Stager Transforms Unsellable New York Apartments · The New Yorker · Sentinel