The Ring of Fire
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Coffee Growers Sue Amazon, Walmart & Others For Alleged False Advertising
Posted
May 8, 2019
Views
5,396
Likes
370
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May 8, 2019
5,396
370
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Some Kona coffee growers have accused several retailers of passing off less-expensive coffee grown in other parts of the world as Kona coffee. Because Kona coffee is distinctive and is known as a “specialty coffee,” it is often sold at higher prices than other coffee. Some coffee sellers who sell coffee from other regions may be trying to capitalize on consumers’ willingness to pay more for Kona coffee and Blue Mountain coffee in order to maximize their profits. Coffee growers argue that retailers falsely passing off other coffee as premium coffee brands hurts both consumers and Kona and Blue Mountain coffee growers. Ring of Fire’s Farron Cousins discusses this with Scott Hardy from Top Class Actions.
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