The Ring of Fire
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Honey Bunches Of Oats Accused Of Deceptive Marketing In New Lawsuit
Posted
August 1, 2019
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9,342
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August 1, 2019
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A class action lawsuit claims that Post intentionally misleads consumers into believing that its Honey Bunches of Oats cereals are sweetened with honey when the majority of the sweetness comes from other sources. Honey Bunches of Oats, a popular cereal manufactured by Post Consumer Brands, allegedly takes advantage of honey’s reputation in their marketing. The name itself hints at honey content in the product and marketing for the cereal reportedly uses a honey dipper covered in honey and bee imagery to reinforce the association. Despite the prominent honey imagery which hints that honey is the primary sweetener in the cereal, Honey Bunches of Oats primarily uses other sweeteners according to the class action lawsuit. Ring of Fire’s Farron Cousins discusses this with Scott Hardy, President of Top Class Actions.
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