July 8, 2020
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The open bigotry coming from Donald Trump is worse than it has ever been, but that's not the main concern of Republicans right now. According to senior Republican officials in Washington, D.C., the main concern of Republicans seeking election this year is that Trump doesn't have a coherent campaign message that they can all run on in November. They had one in 2016, but this year there is no common enemy other than their own party. Ring of Fire's Farron Cousins explains what's happening.
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*This transcript was generated by a third-party transcription software company, so please excuse any typos.
According to Robert Costa, a reporter with the Washington post concerned Republican officials in Washington, DC have been reaching out to the white house on recent days, begging them to come up with a coherent message that every Republican in this country can run on. In the 2020 election, the white house has basically responded with Trump's going with race issues. You just got to live with that. That's what we're doing. That's what we're running on. And of course, this is leaving Republicans running for reelection terrified. Uh, that's not exactly the kind of thing that's going to pull in middle of the road voters. It's going to secure your base. Sure. But it's called your base for a reason because it's already secured. You don't necessarily have to have to do that. You got them, right. It's a captive audience, but that's what Republicans are being told.
And they're not happy about this for obvious reasons. The key to any successful campaign, not just for a single politician, but for a party is having that coherent message. If you do not have that coherent message, you do not have a party that is on the same page. You get politicians in 50 different States run in 50 different kinds of ads on 50 different issues. Nobody knows what's what, and that becomes a problem. When you have people running for national office, running an ad, talking about something that runs contradictory to what a person running for a local office or a state office is running ads on in that same market. It becomes confusing for voters.
But when you have a unified message, something that everybody can take and make their own. I mean, not all ads are gonna say the exact same thing, but they take it and they make it their own. You give everybody a common thing to rally around. That is your party's message. Trump wants it to be race issues. Every other Republican running for reelection says, please, God, no, no, that's, that's going to hurt us. It's going to cause people who ordinarily would probably sit at home to go out there and vote against me. So can we not do that? And the white house says, no, we cannot not do that. We're doing it. This is happening. So just learn to love it. And of course that has Republicans freaking out. It's 2016 Republicans had a unified message. And that message was Hillary Clinton is horrible. Hillary Clinton is corrupt.
Hillary Clinton is the worst human being you have ever seen in your life. Do you want her to be president and Republicans and moderates, even though a majority of them voted for her, the electoral college said for them, no, they don't. We do not want her to be president. And let's be honest. She always an approval rating of under 50%. I think throughout her entire campaign Trump's was also under 50% and has always been under 50%. We had the two least liked candidates ever, but Hillary Clinton was clearly DC establishment, Donald Trump clearly wasn't. And so when you're in a situation like that, the people went with the anti-establishment person and got the worst president in history. Sorry, that's what happened. But the message was unified and the message allowed Republicans to control the house, to control the Senate and to win the white house. That's all they needed.
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