Democrats Are Struggling To Focus Party Messaging

Democrats are not in good shape, and one of the big reasons is because they are so BAD at messaging. Mike Papantonio & Farron Cousins discuss more.

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*This transcript was generated by a third-party transcription software company, so please excuse any typos.

Democrats are not in good shape and one of the big reasons is because they're bad at messaging. You know, one of my dear friends, Thom Hartmann, Thom, and he's been a friend of ours for so many years, he's honestly one of the smartest. He, he's.

He really is.

He's smart the same caliber you are. I would put you and Hartmann in the same, in the same smart category. He, he nailed it. Talk about it.

He, he's got this wonderful new piece out talking, not just about the messaging, but why Republicans are able to capture people's attention. And it all comes down to the rule of three, because the three big issues Republicans have been talking about for months, and they're now also the top three issues for voters in the midterms, economy, crime and immigration.

Yeah.

And that is the three things Republicans keep hammering on. And all they have to do is mention the name. They don't have to go into specifics.

No.

They just say, economy is bad, crime is horrible, immigration is terrible. But when you have it in three, Thom points out, because he has a background in neuroscience.

Yeah.

He knows how brain physically works.

He's, Thom Hartman is crazy smart. He is the smartest man I've ever been in a room with.

He truly is. But, but he points out that the human brain recognizes the number three as a pattern.

Yes, yeah.

And it, it almost becomes embedded in the brain when you hear bump, bump, bump.

Yeah. He gave, he gave some great example. It's life, liberty and the pursuit of happiness. That's, that is one of his examples. And he talks about why, why do we remember that? Why does that seem just to flow as well as it flows? Because there's been a ton of studies. But the Democrats now, let me see, if you take what they're talking about. They move from abortion to gender rights, to racial rights to name it. They're all over the place.

Policing.

Policing. That's right, that's right.

Climate change.

There you go.

So, so they've got a whole list that it doesn't work because you can't boil it down fast enough for these people.

Yeah. The, the best you can do is you, is that the American public is gonna listen to three messages and they're gonna be able to boil those down in three messages. But you know what, the, the truth is there again, it's leadership. I mean, they're, they don't have the leadership to say, hey, you've got a lot of good things to talk about. You've done a lot of good things for the economy. You've helped jobs. You, they've got a ton of stuff to talk about. But no, they're always driven to the low hanging fruit, what they think is low hanging, abortion, gender rights, race, as you point out a half a dozen other things.

Well, and those issues, according to the polls.

They're important.

They're, they're very important, but they are not moving voters.

No. Not a bit.

And that's what, you know, the audience has to understand. That's what the Democrats have to understand. We're not saying they're not important, but we are saying people out there are telling you they don't care.

But what, what is the Republican message? You know, top of the, economy, crime, border, all those things. We know it as soon as it comes outta your mouth. Yeah. That's what I want to go vote on.

Well, and, and Biden could counter this with his own list of three, infrastructure bill, which was huge.

It was huge, man.

Covid response. And, uh, uh, oh man, I'm pulling a Rick Perry. I can't remember the third thing. Oh, student loans.

Student loans. Yeah.

Student loans. Sorry.

Yeah, yeah. Well, anyway, I don't know. I think it's too much, too little, too late. But maybe they can learn the next time around. That's a possibility.

2024 is right around the corner and they need to get on it now.

Yeah. Let's, let's hope. Okay. Farron, thanks for joining me.

Thank you.

That's all for this week. But all these segments.