The Sage Steele Show
@thesagesteeleshow·213K subscribers·843 videos
The Napkin Math That Built a Pretzel Empire
Posted
September 4, 2026
Views
870
Likes
18
Engagement
2.07%
September 4, 2026
870
18
2.07%
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6:16Now PlayingAnne Beiler tells Sage Steele how Auntie Anne's accidentally became a franchise. After she took a job making pretzels for 55 cents apiece, demand exploded and people begged to open their own stores, so Anne set a fee with no consultant and no experience: $1,250 plus 4 percent of gross sales, invented on common sense alone. Within a year there were ten stores, and within six they had reached Indonesia. Business, franchising, and the American dream on The Sage Steele Show.
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The Sage Steele Show is a weekly podcast hosted by former ESPN anchor Sage Steele. Each week, Sage sits down with entertainers, athletes, business people, and politicians to have deep dive personal one on one discussions that enlighten, entertain, and engage. There’s a whole big world out there that’s not just sports, and Sage wants to talk about all of it.
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