The Wall Street Journal
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Bloomingdale's Launches New Loyalty Card
Posted
February 24, 2012
Views
6,283
Likes
23
Engagement
0.37%
February 24, 2012
6,283
23
0.37%
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2:27Now PlayingBloomingdale's is launching a new loyalty card program next week that resembles that of a drug store's - it is tender-neutral (meaning no credit card enrollment required) and rewards are printed on the spot and can be redeemed anywhere, including outlets. Elizabeth Holmes has the exclusive details on Lunch Break.
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