The Wall Street Journal
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Why Is Ikea's Design Process So Slow?
Posted
October 14, 2013
Views
4,620
Likes
43
Comments
2
Engagement
0.97%
October 14, 2013
4,620
43
2
0.97%
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1:26Now PlayingWhile some car companies can design a new sedan in about three years and handset makers can churn out a new smartphone in six months, it take IKEA half a decade to create a new kitchen. Ellen Jervell finds out why.
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