The Wall Street Journal
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TV Shows Get Longer Window on Paid Ads
Posted
June 4, 2014
Views
398
Likes
1
Engagement
0.25%
June 4, 2014
398
1
0.25%
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3:35Now PlayingThe big broadcast TV networks are moving to get paid for commercials that viewers see even if it is a week after they originally air, a development with major implications for the roughly $70 billion TV advertising marketplace. Steven Perlberg joins MoneyBeat.
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