The Wall Street Journal
@wsj·6.6M subscribers·28.9K videos
Social Media Fails to Turn Over Sales for Brands
Posted
June 23, 2014
Views
430
Likes
2
Engagement
0.47%
June 23, 2014
430
2
0.47%
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3:19Now PlayingCompanies have invested money into social media sites, but brands are learning that racking up fans and "likes" is not the same as minting sales. WSJ's Jeff Elder reports on Lunch Break with Tanya Rivero. Photo: twitter.com/RitzCarlton.
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