The Wall Street Journal
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Michelle Phan: YouTube Star to Business Maven
Posted
July 16, 2014
Views
4,652
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59
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Engagement
July 16, 2014
4,652
59
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3:33Now PlayingBeauty adviser Michelle Phan is just 27 years old but the YouTube star boasts millions of fans and her own makeup line. The WSJ's Deborah Kan asks Phan about the secrets of branding and turning virtual fame into real profits.
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