The Wall Street Journal
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Brands Embrace Superheroes to Boost Sales
Posted
July 8, 2015
Views
521
Likes
4
Engagement
0.77%
July 8, 2015
521
4
0.77%
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1:53Now PlayingAfter vanquishing the box office, Marvel's superheroes are tackling a new challenge: Madison Avenue. Brands like Kiehl’s and Kimberly-Clark have teamed up with Marvel to develop unique comics or TV ads to help market products. Photo: Marvel.
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