The Wall Street Journal
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How Adidas Got the 'Boost' Into the 'Yeezy Boost'
Posted
August 20, 2015
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August 20, 2015
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1:24Now PlayingAdidas is releasing the third version of its popular Yeezy Boost shoe with rapper Kanye West on Saturday. But it says the shoe is not just style over substance but rather about superior athletic performance. Photo: Adidas
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