The Wall Street Journal
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K-pop Helps Disney Promote Star Wars in China
Posted
December 16, 2015
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4,857
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70
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December 16, 2015
4,857
70
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0:50Now PlayingThe "Star Wars" phenomenon is an unfamiliar force in China because it predates the country's modern movie market. But Walt Disney Co. is striking back, with the help of a pop-music phenomenon.
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