The Wall Street Journal
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Super Bowl: Inside Look at Heinz's 'Weiner Stampede'
Posted
February 5, 2016
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Feb 5, 20163:36Now PlayingHeinz's Super Bowl ad features a stampede of Dachshunds in hot dog costumes, and the company has also tapped its first-ever "spokesweiner." Heinz's Michelle St. Jacques and social media star Crusoe the Celebrity Daschsund join Tanya Rivero with a look at the making of the Heinz ad and what, exactly, the duties of a spokesweiner entail. Photo: Heinz
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