The Wall Street Journal
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Forget 'Love.' Why 'Sex' Sells in Real Estate
Posted
February 12, 2016
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February 12, 2016
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Feb 12, 20163:11Now PlayingAn analysis of roughly 1.6 million home listings found that lower-priced homes were most likely to have the word “love” in property descriptions, while homes priced in the millions of dollars were most likely to have “sexy” and “seductive” in the descriptions. WSJ's Stefanos Chen reports. Photo: Jim Bartsch
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