The Wall Street Journal
@wsj·6.6M subscribers·28.9K videos
J. Peterman Among Fashion Brands Turning to Kickstarter
Posted
April 27, 2016
Views
1,274
Likes
18
Engagement
1.41%
April 27, 2016
1,274
18
1.41%
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5:49Now PlayingEstablished fashion brands are turning to crowdsourcing to help build consumer loyalty and allow the masses to propose the design of new products. WSJ's Christina Binkley is joined by fashion retailer John Peterman (of the J. Peterman catalog) on Lunch Break with Tanya Rivero to discuss. Photo: J. Peterman
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