The Wall Street Journal
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Advertisers Use New Tactics to Grab Consumers
Posted
June 21, 2016
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June 21, 2016
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3:10Now PlayingReaching consumers is becoming tougher for advertisers as a result of cord-cutting and the growing use of ad-blocking software and DVRs. Here are some new and recycled tactics brands are experimenting with to make their content more appealing. Illustration: Daniel Hertzberg.
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