The Wall Street Journal
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Facebook Apologizes After Reporting Wrong Viewership Numbers
Posted
September 23, 2016
Views
1,211
Likes
13
Comments
7
Engagement
September 23, 2016
1,211
13
7
1.65%
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3:13Now PlayingFacebook miscalculated the average time viewers spent watching videos on its site, drawing fire from big ad buyers and marketers. WSJ's Sarah Rabil joins Lunch Break with Tanya Rivero and explains how the miscalculation happened and the financial impact on both Facebook and its advertisers. Photo: AP
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