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Why Breaking Into the Chinese Beer Market Is Almost Impossible | WSJ

Posted

August 12, 2019

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YouTube Description

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As global beer sales have stalled, major brewers such as AB InBev and Carlsberg are flocking to China. WSJ's Steven Russolillo in Hong Kong tests their strategies, sipping the beers specially crafted to win over Chinese drinkers.

Image composite: Sharon Shi. Video: Clément Bürge

#WSJ #beer

Guests & Subjects Covered

AB InBevChina WSJ's Steven RussolilloHong Kong

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Why Breaking Into the Chinese Beer Market Is Almost Impossible | WSJ · The Wall Street Journal · Sentinel