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Why Bloomberg's Digital Spending Couldn't Save Him | WSJ

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March 5, 2020

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Backed by his data firm Hawkfish, Bloomberg spent more than $75 million on digital ads, including sponsored memes, and put out doctored videos. Though Bloomberg is out of the race, Hawkfish’s work tested the boundaries of what’s allowed on social media. Photo: Getty Images

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Why Bloomberg's Digital Spending Couldn't Save Him | WSJ · The Wall Street Journal · Sentinel