The Wall Street Journal
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How Revlon Lost Its Luster | WSJ
Posted
March 10, 2021
Views
191,242
Likes
3,354
Comments
780
Engagement
2.16%
March 10, 2021
191,242
3,354
780
2.16%
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7:47Now PlayingThe Cosmetics Giant Faces Stiff Competition and Shrinking Shelf Space
In its heyday, Revlon was the second largest cosmetics company by sales, behind only Avon. Over three decades later, the crown jewel of Ron Perelman’s corporate empire has become a liability. WSJ looks at why the company’s future is now in question. Photo illustration: Jacob Reynolds/WSJ
Rise and Fall
With technology and consumer tastes changing fast, some companies have failed to keep up. This series looks at the rise and fall of great companies, and their struggle to survive in a rapidly changing economy.
#WSJ #Revlon #RiseAndFall
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