The Wall Street Journal
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College Athletes Are Cashing In on the NCAA’s New Rules | WSJ
Posted
January 20, 2022
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7:12Now PlayingThanks to new NCAA rules, student athletes can now make money from their name, image and likeness. WSJ’s Laine Higgins explains the new world of lucrative brand and endorsement opportunities for college athletes. Photo: Gatorade/Getty Images
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