Olympian Eileen Gu’s Marketing Power: The Risks and Rewards for Brands | WSJ
February 16, 2022
185,887
2,949
1,679
2.49%
Search the Record
IndexedEvery word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
The Wall Street Journal Episodes Around February 16, 2022
See what was published immediately before and after this episode.
4:20Now PlayingOlympian Eileen Gu’s Marketing Power: The Risks and Rewards for Brands | WSJ
YouTube Description
as posted by the channelFrom Visa to Chinese e-commerce giant JD.com, around 30 brands are riding on Eileen Gu’s popularity as a U.S.-born athlete competing for China. But her marketability could be a double-edged sword for her sponsors. Photo Composite: Emily Siu
More from the Wall Street Journal:
Visit WSJ.com
Visit the WSJ Video Center
On Facebook
On Snapchat
#EileenGu #Olympics #WSJ
Links & Promotions
Guests & Subjects Covered
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.