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Ukraine’s PR Strategy to Rally Global Support Includes Cute Dogs, Bono and Ads | WSJ

Posted

July 11, 2022

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Ukraine’s government has ushered in a new era of public relations since the start of the war, using tactics including filming dogs on the battlefield and teaming up with celebrities to help secure funds and weapons to take on Russia. WSJ explains. Photo Composite: Emily Siu

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Ukraine’s PR Strategy to Rally Global Support Includes Cute Dogs, Bono and Ads | WSJ · The Wall Street Journal · Sentinel