The Wall Street Journal
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Elasticity: The Economic Concept Behind How Companies Price Products | WSJ Price Index
Posted
September 26, 2022
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194,544
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September 26, 2022
194,544
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5:58Now PlayingThe economic concept is key to understanding how companies price their products.
Consumer spending has held up relatively well so far despite inflation, but experts say we’re approaching an inflection point. WSJ’s Sharon Terlep explains the role ‘elasticity’ plays in a company’s decision on whether to raise prices. Photo illustration: Adele Morgan
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