The Wall Street Journal
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How Kia’s New Logo Aims to Challenge Tesla and Other EV Companies | WSJ Rebrand
Posted
December 12, 2022
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618,431
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December 12, 2022
618,431
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7:00Now PlayingRedesigned dealerships, colors and logo are all part of Kia’s multimillion-dollar effort to rebrand. Kia overhauled its look in 2021 in the hopes of cultivating a more upmarket image as electric vehicles take center stage in the industry.
The Wall Street Journal breaks down Kia’s efforts to change consumers’ perceptions of the brand.
Illustration: Ryan Trefes
Rebrand
When companies rebrand, they often change their logo — a visual representation of a company’s shift in strategy. But how effective is it? In each Rebrand episode, we interview a logo expert, a business expert and mainstream consumers to decode exactly what an updated logo is meant to say and why.
#WSJ #Kia #Rebrand
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