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Twitter’s New CEO: Why Elon Musk Chose NBCU’s Linda Yaccarino | WSJ

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May 16, 2023

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Elon Musk selected Twitter’s next CEO, Linda Yaccarino, who is well-known for her tight relationship with ad agencies and her hard-nosed negotiating tactics. Yaccarino is joining the social media company after serving as chairman of global advertising and partnerships at NBCUniversal.

WSJ’s Suzanne Vranica explains what she can bring to the social media company.

#ElonMusk #Twitter #WSJ

Guests & Subjects Covered

Twitter’s New CEOElon MuskCEO Linda YaccarinoNBCUniversal WSJs Suzanne VranicaTwitter WhoLinda Yaccarino What YaccarinoTwitter TwittersElonMusk Twitter WSJ

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