The Wall Street Journal
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The Consumer Psychology Behind Add-on Fees | WSJ Your Money Briefing
Posted
June 27, 2023
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6:23Now PlayingResearch shows that even when consumers know that taxes and fees will be tacked on to a product’s cost at checkout, they’re more likely to pay the bill instead of researching a better price.
WSJ columnist Josh Zumbrun joins host J.R. Whalen to discuss.
Your Money Briefing
WSJ's personal-finance podcast features the news that affects your money and what you do with it, breaking down complicated money questions from spending and saving to investing and taxes.
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