August 7, 2023
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Elon Musk changed Twitter’s name to X in late July, marking a major change for the social media company. His fascination around ‘X’ dates back to 1999, when he envisioned X.com as a banking site with the potential to become a one-stop shop for financial services. But why is Musk bringing it back?
WSJ explains what the site’s past could signal about its future.
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