The Wall Street Journal
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Why Aldi Is America’s Fastest Growing Grocery Store | WSJ The Economics Of
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October 31, 2023
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6:03Now PlayingAldi’s ‘no-frills’ strategy has helped make it one of the cheapest and the fastest growing grocery stores in the U.S. For the past decade, it’s been growing at a rate of about 100 stores per year and thrives in economic downturns. Aldi helps keep expenses low by stocking less: Trader Joe’s stocks around 4,000 products where Aldi only carries around 1,600 products.
WSJ explains why its unique approach to the shopping experience makes it a threat to supermarkets.
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