The Wall Street Journal
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How China’s ‘Firewater’ Became the World’s Most Valuable Liquor Brand | WSJ The Economics Of
Posted
May 15, 2024
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May 15, 2024
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8:09Now PlayingMoutai is the national liquor of China and is the world’s largest beverage company by market value. The alcohol company is now worth over double the market cap of the company that owns Budweiser and Corona and more than 10 times that of the parent company of Jack Daniel’s.
WSJ looks at the unique history that made Kweichou Moutai the Chinese drink of diplomacy and the business strategies behind the liquor brand’s success.
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