The Wall Street Journal
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Architect Reveals How NFL Stadiums Are Engineered to Maximize Profit | WSJ Pro Perfected
Posted
February 3, 2025
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February 3, 2025
1,626,192
20,929
1,043
1.35%
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7:41Now PlayingThe New Orleans Superdome is set to host Super Bowl LIX between the Kansas City Chiefs and the Philadelphia Eagles. The stadium’s latest $560M renovation–from the concession stands to the seating bowl–helped save it from demolition after Hurricane Katrina. NFL games have increasingly become more expensive with the addition of amenities like luxury field suites and club lounges, but all of these redesigns are done in order to increase revenue and efficiency.
WSJ spoke with the architect behind the Superdome’s plan, who explains how stadium design is evolving to create more revenue streams.
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