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Why Costco’s Co-Founder Said ‘No’ to Kirkland Gas 8 Times | WSJ

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April 16, 2025

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Costco’s co-founder Jim Sinegal sat down with The Wall Street Journal, discussing how he built the $86 billion Kirkland Signature private label, why he was so reluctant to get into the gasoline business and what made him leave FedMart and The Price Club after nearly three decades. Sinegal also touches on work-life balance, how he decides on Kirkland products and more.

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#Costco #Kirkland #WSJ

Guests & Subjects Covered

Jim SinegalKirkland SignatureThe Price ClubChapters SinegalsStarting Costco ReluctanceTrader Joes Work-life

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Why Costco’s Co-Founder Said ‘No’ to Kirkland Gas 8 Times | WSJ · The Wall Street Journal · Sentinel