The Wall Street Journal
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Why Costco’s Co-Founder Said ‘No’ to Kirkland Gas 8 Times | WSJ
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April 16, 2025
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9:24Now PlayingCostco’s co-founder Jim Sinegal sat down with The Wall Street Journal, discussing how he built the $86 billion Kirkland Signature private label, why he was so reluctant to get into the gasoline business and what made him leave FedMart and The Price Club after nearly three decades. Sinegal also touches on work-life balance, how he decides on Kirkland products and more.
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