The Money-Making Secrets Behind Hotel Design | WSJ Pro Perfected
July 29, 2025
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6:39Now PlayingThe Money-Making Secrets Behind Hotel Design | WSJ Pro Perfected
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as posted by the channelFrom vanishing minibars to disappearing closets, hotel rooms are shrinking. With the rise of Airbnb and hotel occupancy rates plateauing, operators are on the hunt for the most profitable design to maximize profits. Take Marriott’s Moxy brand, for example — its rooms are less than half the average size yet can generate up to 20% more revenue than its peers.
WSJ speaks to a leading hotel designer to find out how some hotels are keeping guests happy with less space.
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