Why Haribo Refuses to Expand Beyond Gummies | WSJ The Economics Of
August 4, 2025
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6:09Now PlayingWhy Haribo Refuses to Expand Beyond Gummies | WSJ The Economics Of
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as posted by the channelHaribo is one of the largest gummy candy manufacturers in the world, with its Wisconsin factory producing 60 million Goldbear gummies a day. Hershey, best known for chocolate, has expanded into pretzels and dipped fruit snacks. Ferrara, meanwhile, owns a range of chewy, hard and powder-based candy brands like Jelly Belly, Laffy Taffy and Fun Dip. But Haribo takes a different approach—focusing solely on gummy candy as its advantage.
WSJ explores how Haribo uses local factories and regional flavors to grow its global presence.
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The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
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