The Wall Street Journal
@wsj·6.6M subscribers·28.9K videos
Shoppers are Buying Less Packaged Foods, But Love Niche Brands
Posted
November 28, 2025
Views
46,461
Likes
1,002
Comments
21
Engagement
November 28, 2025
46,461
1,002
21
2.20%
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1:12Now PlayingAs American shoppers buy less packaged foods, Big Food has leaned on a familiar excuse: It’s the economy, stupid. True, inflation has forced some families to trade down to cheaper store brands, and stagnant wages have squeezed household budgets.
That explanation misses a crucial shift: middle- and high-income Americans are still splurging, just not on legacy labels. Their dollars are flowing to niche names with more cultural cachet, from fancy new protein bars to chewier candy.
#Goodles #Chomp #WSJ
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