How ‘Baby Yoda’ Unlocked Build-A-Bear’s New Business Strategy | WSJ The Economics Of
January 28, 2026
104,631
1,570
95
1.59%
Search the Record
IndexedEvery word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
The Wall Street Journal Episodes Around January 28, 2026
See what was published immediately before and after this episode.
8:49Now PlayingHow ‘Baby Yoda’ Unlocked Build-A-Bear’s New Business Strategy | WSJ The Economics Of
Chapters
YouTube Description
as posted by the channelBuild-A-Bear is making record profit, nearly 30 years after it was founded. And it’s doing so at a time when toy companies are staring down pressure from tariffs. The CEO says the key is diversifying the experience - and getting adults on board. Collaborations with brands like Pokemon, "Stranger Things," Disney, "Harry Potter" and more have helped the company target teens and adults.
WSJ spoke with Build-A-Bear Workshop CEO Sharon Price John to learn how the company has grown beyond its brick-and-mortar stores and finally found success in the “nostalgia economy.”
Chapters:
The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
CORRECTION: A previous version of this description said Build-A-Bear was founded 13 years ago.
#BuildABear #Business #WSJ
Guests & Subjects Covered
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.