The Wall Street Journal
@wsj·6.6M subscribers·28.9K videos
How Texas Roadhouse Can Afford to Sell Steak at $19
Posted
March 14, 2026
Views
21,277
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399
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March 14, 2026
21,277
399
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1:31Now PlayingTexas Roadhouse is the largest casual dining chain by sales in the U.S. and has continued to keep their steak dinners affordable, even as beef prices have risen. Its free bread and peanuts continue to be a part of its core strategy to provide value and keep customers happy during periods of inflation
WSJ spoke with the restaurant’s CEO Jerry Morgan, who explains how he’s found a way to keep his operations lean and customers happy.
#TexasRoadhouse #Food #WSJ
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