The Wall Street Journal
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Why This One Coffee Tasting Impacts the Price of 38K Pounds | WSJ
Posted
April 17, 2026
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April 17, 2026
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7:03Now PlayingSeveral levels above the New York Stock Exchange trading floor, a small group of elite coffee graders decides which beans meet the strict standards of the global commodity market. WSJ got an exclusive look inside the room where expert graders sniff, slurp and spit to set the global benchmark for coffee.
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